At the second event of the ESADE Alumni Communications Club, Jaume Roures, journalist and owner of MediaPro, will reveal all the secrets of the communications group.

Programme

Welcome:
Josep M. Oroval
President of the ESADE Alumni Communications Club

Introduction:
Albert Roura
Co-Director of ESADE Estrategic Management Program

Speaker:
Jaume Roures
Communications entrepreneur. Mr. Roures was a sports journalist in the early days of TV3. He currently owns the communications group MediaPro.

Discussion:
Jaume Roures will reveal all the 'secrets' of the communications group MediaPro and will take questions from the audience.

Audience members will be served breakfast during the session.

The buzz in the communications market says that a new nationwide newspaper, El Público, will be coming out this fall in an attempt to woo centre-left readers away from El País. Those who claim to know the name of this newspaper also claim that it will be sold for 50 cents, at least at first. This summer, the legendary filmmaker Woody Allen will be shooting his next film in Barcelona. Who has made sure that everything - infrastructure, logistics, etc. - will be ready for his arrival? The newspaper Més. Telecinco recently lost its exclusive Formula 1 contract, effective in 2009. Another company bought the exclusive nationwide rights to broadcast Formula 1 via television and the Internet from 2009 and 2013.

Who is behind all of these ambitious projects? MediaPro and Jaume Roures. Jaume Roures and MediaPro. Two names fully immersed in these initiatives. MediaPro is the name of the company. Jaume Roures is the soul of the company, together with Tatxo Benet and Gerard Romy. These names are also found on the list of shareholders for the television channel La Sexta. They are also found in the credits of successful films such as Los lunes al sol, Princesas and Salvador. Everyone is starting to hear about MediaPro and Jaume Roures, but rarely from the same source.

What, exactly, is MediaPro? Who is behind it? Why did the investor Juan Abelló recently become a 20% shareholder in MediaPro? How big is it and its immediate projects? And what does Johan Cruyff have to do with all this? Is Jaume Roures the Polanco of the early 21st century? Is everything they say about him true?

Date, time and venue:
Thursday, 21st June 2007
8.30 to 10.00 am
ESADE Building 3, Multipurpose Room
Av. Esplugues 92-96,
Barcelona

Please confirm attendance by filling out the following form.
Registration form

For more information:
ESADE Alumni
Tel: 902 420 020